Gift ideas for new babies

A soft toy is one of the sweetest first gifts. A few simple tips help you choose one that is both lovely and safe.

Check the age label

Pick plushies marked as suitable from birth (0+). Avoid keyrings, bag charms and toys with small parts, buttons or ribbons for children under 3.

Go for soft and simple

Comforters and small, light plushies are easy for little hands to hold. Embroidered eyes are a good choice for the very young.

Think washable

Baby toys get messy. A plushie that can be gently hand washed will stay fresh for longer. See our plushie care guide.

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